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Step-up your web marketing know-how with a series of eight seminars designed to optimize the way you do business online!
The Venue
Each seminar will be held at Zenergy Center:
986 S. Telegraph Rd
Monroe, MI 48161
For directions, please click here.
The Seminars
If you know what seminars you’d like to register for, please click here!
Web Marketing 101:
The basics of web marketing for small business owners
This is an introductory course to web marketing tailored to business owners who want to expand their knowledge of web marketing from the ground up. Some of the questions this seminar answers are:
- What is a website, really?
- What is a search engine?
- How do I get people to find me online?
- What can I do online, by myself?
- What is social media?
This course will be held on Tuesday, June 7th from 1:00pm to 2:30pm. To register, please click here.
SEO 101:
Increasing Web Visibility
This course will introduce you to search engine optimization (SEO), and how to increase your visibility online. This course is oriented towards individuals with a basic knowledge of web marketing, who want to increase their ability and know-how when it comes to search engine optimization. If you are planning on attending Web Marketing 101, you’ll be well prepared for this course.
This course will be held on Wednesday, June 8th from 8:00am to 9:30am. To register, please click here.
Writing for the Web:
How to Produce Engaging Content
Writing for an online audience is a skill in and of itself. This course will walk you through voice, cadence, style, and other writing basics in addition to web-specific best practices. You will learn how to write to be read, and to be engaged with.
This course will be held on Tuesday, June 14th from 1:00pm to 2:30pm. To register, please click here.
SEO 201:
Keyword Research
The beginning of any good SEO campaign is knowing what people are looking for. This 90 minute course covers keyword research from start to finish. From initial legwork through determining target priority, attendees of this course will walk away with the knowledge they need to formulate the beginnings of a winning SEO campaign.
This course is a great follow-up to SEO 101: Increasing Web Visibility. If you attend that course, you’ll be ready for this one.
This course will be held on Wednesday, June 15th from 8:00am to 9:30am. To register, please click here.
Business Blogging 101:
What, Why, and How
Blogging can be a great way for a business to engage with it’s customers and remain top-of-mind. This seminar will cover choosing a platform, developing a writing campaign, delivering the goods, and engaging your audience. If you’re attending Writing for the Web, this makes a great partner course. Stand-alone, this course can also help you drive your business forward.
This course will be held on Tuesday, June 21st from 1:00pm to 2:30pm. To register, please click here.
SEO 202:
On-Page Optimization
Building on a foundation of solid keyword research, on-page optimization is the next step in developing a well-optimized website. This seminar will teach solid on-page fundamentals to help project a site forward, and up the ranks of a search engine. It will also cover some don’t-do’s, and why SEO on the up-and-up is better for long-term gain.
This course covers some technical material. If you are attending SEO 101 or 201, however, you will be prepared for this course.
This course will be held on Wednesday, June 22nd from 8:00am to 9:30am. To register, please click here.
Social Media 101:
Why, What, and How
If you’ve ever wondered what social media is, why you should consider it, and how your business can go about using it, this seminar is for you. We’ll cover the big-3 social media platforms (Facebook, Twitter, LinkedIn), how your business can start using them, and how to make sure you’re making progress.
This course will be held on Tuesday, June 28th from 1:00pm to 2:30pm. To register, please click here.
SEO 301:
Linkbaiting and Social Media
You know what SEO is all about, you’ve learned about keyword research, and you even know what you can do on-page to help visibility. This seminar builds upon that knowledge, and teaches generating back links and SEO relevancy through the socialization of your content. If you’ve ever wondered what that “missing piece” is in search engine optimization, attend this course.
This course covers some technical material. If you are attending SEO 201 or 202, however, you will be prepared for this course.
This course will be held on Wednesday, June 29th from 8:00am to 9:30am. To register, please click here.